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Healthcare Marketing Analyst


Location: Bellevue, WA

Caradigm is a new kind of health IT company formed by GE Healthcare and Microsoft. Our goal is to transform care by empowering health systems and providers with the real-time, system-wide data and intelligence needed to improve care quality and the patient experience, and ultimately, the economics of health and wellness.

Caradigm combines the power of an open technology platform and collaborative clinical applications to bring together disparate patient data and transform it into intelligence. We enable others in the industry to take advantage of the platform to innovate—rapidly generating a new era of applications to improve population management. Our goal is to make it easy for caregivers across the entire healthcare continuum to gain the insight they need to collaborate with ease and provide the best patient care possible.

We are searching for an accomplished Healthcare Marketing Analyst who will be responsible for the development of market analyses to support market opportunity identification, solution definition, product positioning and value proposition development. This person will work with directly product management, field marketing, marketing communications and sales.

Essential Responsibilities

• Define and size markets—both domestically as well as internationally—and identify potential market opportunities based upon market dynamics including regulatory and payment reform

• Identify customer groups, decision processes, key influencers and impact of market dynamics on those customers

• Identify customer problems and needs—and the revenue opportunity in offering solutions

• Identify competitors—including new and emerging entrants—in Caradigm markets and segments, their ability to meet customer demands, and their relative position in the market

• Create, maintain and communicate artifacts that capture analysis of the market, competition and customers

• Work closely with the Caradigm sales, services, marketing teams to develop sales tools for the Caradigm solutions

• Develop crisp messaging and economic impact analyses

• Complete other marketing analysis tasks as assigned

Basic Qualifications/Requirements

• At least 5 years relevant experience in healthcare – Ideally within a healthcare IT vendor

• Track record of successful analysis projects – as measured by deliverables

• Deep understanding of provider and payer workflows

• Proven experience participating within a team to drive innovation within the healthcare enterprise

• Proven skills in the areas of project management, excellent written and oral communications, and interpersonal skills

• Ability to operate independently and deliver results in a fast-paced, entrepreneurial business environment

• Education: Bachelor’s degree required, MBA a plus

• Estimated < 20% travel, with the possibility of some international travel

• Position will be based in Bellevue, WA, US and will report directly to the director of Product Marketing

• Relocation assistance is not available for this position

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

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